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Module Descriptor School of Computer Science and Statistics

Module CodeCS7CS2
Module NameInnovation
Module Short Title
Semester TaughtMT
Contact Hours

2 hours per teaching week

Module PersonnelAssociate Professor Dave Lewis
Learning Outcomes

On successful completion of this module students should be able to:

  • CS2LO1 ideate and analyse levels of technology innovation into business ideas
  • CS2LO2 create and validate business models emerging from innovation processes;
  • CS2LO3 use different analytical models to develop and validate a business idea;
  • CS2LO4 develop a financial model for an innovation-led business including the analysis of cost structure and revenue streams, the justification for investment and exit options for shareholders.
  • CS2LO5 write and present a viable business model with a view to securing investment
Learning Aims

The objective of this module is to ensure that students:

  • are familiar with the commercialisation options that are available to them from their research and as a future career path;
  • understand the process of ideation and innovation;
  • understand the process of innovation valuation along diverse dimensions, such as financial, social or other;
  • understand the opportunities and challenges facing the entrepreneur;
  • appreciate the skills required to prepare a start-up business and to effectively present it to potential investors and customers.
Module Content

Specific topics addressed in this module include:

  • Types of businesses and differing business and/or social drivers (case studies)
  • The Lean Startup model
  • Applying Business Model canvas for strategic assessment of business ideas
  • Customer development and validation
  • Funding: the need for funding; sources of funding; the funding process; company valuation and shareholding
  • The business plan: objectives; contents; analysis of sample plans
  • Market analysis: why and how
  • Product strategy and pricing
  • Intellectual Property: how to protect your idea
  • Legal, ethical and social impacts of innovation activities
Recommended Reading List
  • The Four Steps to the Epiphany, Steve Blank, 5th Edition, 2013
  • Business Model Generation, Alex Osterwalder and Yves Pigneur, 2010
  • The Lean Startup, Eric Ries, 2011
Module Prerequisites
Assessment Details

Coursework: 100%.


Students working in groups prepare and present a business plan for a start-up technology business in the domain of their strand. Assessment is:

  1. Group-based assessment of the feasibility and completeness of the business plan and the effectiveness of the presentation
  2. Individualised assessment based on individual reports of team effectiveness and reflection of personal lessons learnt

Assessment in the Supplemental session will be based on 100% coursework.

Module Website
Academic Year of Data2018/19